Your game is great. Your launch is not.
Most indie games die quietly because their developers ship without a marketing plan. Not because the game wasn't worth playing.
[ INDIE LOADOUT // v1 ]
Ship Prepared.
Indie Loadout generates your complete game kit in minutes — development docs, launch strategy, marketing plans, and investor-grade pitch decks. Built for your actual game.
See Your Loadout →One-time price. No retainers. No subscriptions.
THE PROBLEM
Three reasons most indie games never get noticed.
Generic AI gives you generic answers.
ChatGPT doesn't know what a Steam capsule conversion rate is. It's never written a press kit a journalist actually opened.
Agencies are out of reach.
A real game marketing agency costs $5,000–$20,000 per month. Most indies can't afford to be considered.
DELIVERABLES / preview
Here's what your loadout looks like.
Real outputs. Real games. Generated in minutes.
loadout_assessment.pdf
Loadout Assessment
GDD audit & risk flagging
View sample →store_page_loadout.md
Store Page Loadout
Steam page copy that converts
View sample →creator_intel.xlsx
Creator Intel
47 indie game YouTubers
View sample →press_loadout.pdf
Press Loadout
Press kit journalists open
View sample →launch_timeline.xlsx
Launch Timeline
8-week sequenced rollout
View sample →email_pitch_deck.pptx
Email Pitch Deck
Investor-ready in 10 slides
View sample →PACKAGES / per_game
Choose Your Loadout
One payment per game. Everything you need. Nothing you don't.
Build Loadout
Pre-production
$39/ game
- Loadout Assessment
- Lean Build Spec
- Ship-or-Cut List
- Validation Protocol
Launch Loadout
Pre-launch
$79/ game
- Everything in Build
- Store Page Loadout
- Press Loadout
- Launch Timeline
- Trailer Loadout
- Game Positioning Brief
- Pitch Guide
- Funding Intel
Growth Loadout
Going to market
$169/ game
- Everything in Launch
- Campaign Brief
- Creator Intel
- Creator Outreach Templates
- Community Seeding Strategy
- Competitive Comparison Sheet
- Email Pitch Deck
- On-Stage Pitch Deck
Full Loadout
All of the above
$219/ game
Save $68
- Everything in Growth
- Post-Launch Iteration Plan
- Steam Festival Strategy
- AI Strategy Review Report
- Loadout Strategy Review (10–15 min video)
PROCESS / 3_steps
How it works
STEP 01
Choose your loadout
4 packages, one fixed price, pay per game.
STEP 02
Tell us about your game
4-minute form. Optional Steam URL, GDD upload, screenshots.
STEP 03
Download your kit
PDFs, spreadsheets, decks. Ready in 20 minutes or less.
QUESTIONS / answered
Common questions.
ABOUT / brand_statement
About Indie Loadout
Hundreds of indie games ship underprepared every year. Great mechanics. Weak marketing. No plan. A quiet death on the Steam new releases page.
Indie Loadout exists because developers who build great games deserve launches that match. Every deliverable in the kit is purpose-built for indie games — not adapted from a generic template, not generated by an AI that has never shipped a game.
Ship Prepared.